Picture this: four wide-eyed, 18-year-old Advertising students, armed with big dreams, zero budget, and an unreasonable amount of ambition. In 2012, Minha Nova Playlist (MNP) was born—our very own experimental playground where creativity met entrepreneurship head-on.

At its heart, MNP was a music blog. We covered everything from artist interviews to the latest music news, but we didn’t stop there; we leveled up by launching an online band t-shirt store back when online shopping wasn’t the polished, click-and-buy dream it is today.

WHAT WE DID:

- Website: We built it from scratch (no fancy tools, just grit and Google).
- Content: I took the lead as the copywriter and content writer, crafting stories that captured the energy of the music world.
- Creative Strategy: Alongside my partners, I shaped the brand’s vision and strategy.
- Production: From photoshoots in our college studio to styling the shirts, I wore all the hats an online store needs to survive.

MNP was more than just a blog or a store; it was our crash course in entrepreneurship. We learned on the fly: web design, content creation, styling, e-commerce, and, most importantly, how to work as a team to bring our wild ideas to life.

MNP wasn’t just a “passion project”—it was my first big leap into the creative world. It taught me how to take an idea, turn it into something real, and run with it. And let’s be honest, pulling all this off at 18? That’s a flex I’ll cherish forever.